The London Fashion Week Model Zone sponsored by Weleda is now in its 7th year. Originally the brainchild of British supermodel Erin O’Connor and now run by the British Fashion Council, the Model Zone is designed to be a sanctuary where models can relax and unwind between shows. This is an amazing initiative and one I’m particularly passionate about, having experienced the pressures of fashion week first hand in my early modelling days. The month-long run of fashion weeks that include New York, London, Paris and Milan is the busiest time of year for models who participate and often means being away from home for long periods of time. Some of the girls are quite young and speak very little English and so this can be a very daunting time for them. Schedules can be hectic with some models being booked for several consecutive shows on one day with taxi motorbikes often being the only way to get a girl from one show to the next on time during fashion week traffic. Often if a girl is just in town for a day she won’t have a hotel room nearby or even at all and this is where the model zone really comes into its own. It provides them with a nurturing oasis where they can rest, shower, change, eat healthily, drink plenty of fluids, take off their make-up and unwind with their peers. The location is kept secret to allow them to do all this whilst being protected from the media glare.
Once inside, the girls can benefit from the expertise of Weleda’s experienced team of beauty therapists. Amanda Bucher, Dija Ayodele and Natalie Lewis offer revitalising treatments and massages with a choice of fragrant body oils, soothing mini facials and holistic skincare advice. Homeopath Wendy Rushin and homeopathic pharmacist Evelyn Liddell will be on hand for wellbeing advice and holistic health consultations.
As if all this wonderful pampering and a safe, comfy space weren’t enough, models also receive a ‘Fashion Week survival collection’ containing an assortment of Weleda goodies. This includes, amongst other lovely potions, Weleda’s famous “Skin Food” cream which I have mentioned previously on the blog and which is a firm favourite among celebrities such as Victoria Beckham and Alexa Chung and models Suki Waterhouse and Behati Prinsloo.
And now for the exciting part! You too can experience a touch of supermodel pampering. Thanks to Weleda I have an exclusive London Fashion Week Model Zone, Weleda goody bag to give away to one lucky follower! Your goody bag will contain:
30ml Skin Food, 50ml Almond Hand Cream, mini Almond Facial Cream, mini Lavender Bath Milk, mini Pomegranate Body Lotion, mini Wild Rose Body Oil, mini Millet Shampoo, mini Gentle Cleansing Milk, mini Pomegranate Body Wash.
WIN, WIN, WIN!! All you have to do to be in with a chance of winning this exclusive prize is follow (if you aren’t already!) and leave a comment below telling us what “Natural beauty” means to you.
T’s and C’s – Sadly entrants must reside in the UK or Ireland. Entrants must be subscribed to this blog. You may apply up to 3 times but each entry must be different. Each comment will equal 1 entry. Winner will be picked at random on 23rd of Sept and announced on this blog. Winner will be notified via email. Prize will be sent out by post within 3 weeks of end of giveaway.